The new Natuzzi augmented reality store among the successful case studies presented by the Microsoft CEO Satya Nadella
Milan. The first Natuzzi “Augmented Store”, launched last week in New York, becomes one of the main Italian examples of digital transformation.Satya Nadella, CEO of Microsoft, illustrated the Natuzzi project to the audience of the conference during the Microsoft Innovation Summit held on the 30th of May 2019 in Milan.
A project made by Natuzzi Italia and born together with Microsoft and Hevolus Innovation, which has conceived an innovation path for the customer that is able to increase the conversion rate of orders, reducing purchase time and the costs for store set-ups.
Wearing Microsoft HoloLens, the customer is immersed in a digital exibition space with access to the whole Natuzzi Italia collection, a virtual showroom where to watch products as if they were real and interact with them, changing colours and finishes. Consumers can move in their own virtual home and choose the rooms to furnish, choose the desired models, positions and materials. After completing the design of the furnishing project, the retailer presents it to the customer with a scaled holographic projection. Before leaving the store, the customer receives a rendering via e-mail to explore it at home on the smartphone or virtual reality viewers.
The Augmented Store is a project included in the Digital [R] evolution launched by Natuzzi in 2016 with the aim of transforming the shopping experience, through a useful, digital, omni-channel, interactive and memorable journey.
The new store concept with mixed reality technologies will be extended to the entire Natuzzi Italia network by 2020.
PASQUALE JUNIOR NATUZZI AT “NEW YORK HUMAN SPACES”
Natuzzi’s creative director will illustrate the new eco-oriented choices of the brand to the american audience.
New York. Natuzzi takes part to “New York Human Spaces”, the cycle of international meetings involving the biggest players of the world of architecture and design working between Italy and the United States. Key topics include new sources of renewable energy, sustainability in all its forms – from recycling materials to safeguarding the environment and the seas – and, more generally, the concept of human physical and psychological well-being.
On the occasion of NYCxDESIGN, INTERNI Magazine and the Consulate General of Italy in New York invited Pasquale Junior Natuzzi to an event that focuses on the relationship and synergies that exist in design and architecture between Italy and the United States. The talk, which will take place on May 20th, 6:30 pm, at the Consulate General of Italy, will focus on the new codes of contemporary living, especially on stability and mobility as the two main themes linked to the world of living.
The protagonists of the evening will be Pasquale Junior Natuzzi, Mario Cucinella, the Italian designer committed to the theme of eco-sustainability, Piero Lissoni, art director and designer of some of the most important all-Italian design brands, the interior designer Adam D. Tihany, and Jeffrey Beers. The meeting moderator will be Federico Rampini, journalist and author correspondent in New York for the daily newspaper La Repubblica.
De Rore zitmeubelen fabriceert een ruim aanbod eigen lederen en stoffen salons. Zetels die qua afwerking en afmetingen perfect op uw wensen worden afgestemd. Daarnaast zijn we verdeler van topmerken zoals Leolux, Jori, Erpo en Durlet.
Ben jij benieuwd naar de collectie van Natuzzi zetels en salons? Kom dan langs in onze winkels in Denderhoutem. Wil je liever persoonlijk advies ontvangen omtrent zetels en salons van Natuzzi? Van een interieurarchitect die zich speciaal over jouw interieurwensen buigt? Reserveer snel jouw gratis adviseur. Bel naar 054 33 70 90.
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